Videos are complex and intricate, and often, they cost a lot of money. If you’re spending a ton of money on equipment and production costs already, you might want to make sure you’re spending your money on the right things. But how do you know? Check out the two tips below to see if you’re on the right track.

Change the Way You Think About Video

Many of us, even those who keep up with technology, think that a video has a very distinct progression of events. Videos, like movies, have a beginning, middle, and an end. It's like an essay in motion. People then watch these videos, sitting back in their chairs, without participating in anything going on in the video. That's changed in recent years - and it's changed significantly. Some online videos only last a few minutes, and they often include interactive features. They can be creative, over the top, controversial or just plain strange. Do some research and watch some professional videos on the web. See how they've changed, and adapt to those changes accordingly.

Your Video Should Have a CTA

Calls-to-action used to be simple: you would just end your video with your phone number or website address and thank the person for watching the video. Those days are unfortunately over. Now, instead of just throwing your information into the video and hoping people will contact you, many companies have started linking the end of their videos to live forums and specific pages of their websites. Some people even link to polls or surveys to ask a potential client how they liked the video to generate leads. Having prospects that like your video ask "what now?" at the end of your video because you didn't make it exceedingly easy to click-through is bad business.