Perspective is the most important aspect of business, hands down. Your perspective matters – but so does your client’s. Keep this in mind as you read the following tips that will help lead your business to success.

Don't Steal Other Companies' Ideas

It's this simple: if you try to occupy the same area another company occupies and don't distinguish yourself as different from them in some way, you're in for a very large surprise.  Once a competitor wins over the minds of prospective clients by being in a market at the right time, it's completely impossible to ever fill that space the other company already fills. Don't bother to try - it's a waste of resources. Honda has done an excellent job of hoarding the idea of safety.  Other automobile companies would also love to run with the same idea, but Honda still dominates - and began - the 'safety' campaigns.  Many companies have tried, but many still fail to get across the fact that their cars have five-star ratings and that they're just as safe as a Prius.

Don't Flatter Yourself

Though it's important to be proud of your accomplishments, and you should always share those accomplishments with your office to build morale, they do tend to make company leaders cocky.  Success will often lead to arrogance, and arrogance only ever wins you failure.  Success also brings laziness, and sometimes goals are missed and the bigger picture falls out of the game plan.  People start to believe they know everything since they were successful, and their own ideas override those of the public - they start to assume they know what everyone wants.  Since small companies are closer to the public than larger companies, they have absolutely no excuse for this mentality. Small businesses simply do not have the room to become arrogant.