Being successful usually comes with a lot of money, something that everyone needs. This means that being tempted by what you can acquire can cause hasty decisions when it comes to trying out new ideas on a market you don’t really understand. Sometimes it’s important to step back and look at the big picture and make sure that the decision you’re making about marketing a particular project is the right one. So how you decide which ideas you should run with and which ones you should save for later? Check out these two tips to see if they can help you find the answer for yourself.
What’s the Length of Time Involved?
Sometimes a new process is as easy as processing a clearance form or rewriting some pieces of your website’s content. It’s easy, and it doesn’t take weeks or even days of intensive focus. Other projects can be longer time investments and thus will require more resources as well. Consider what the benefits could be and weigh them carefully against the negatives. Can you spare your PR person for the next week to design a new ad for the product you want to launch? Can your copywriter handle the extra writing? If you can do something quickly and you anticipate good results, do it. Otherwise, think it over carefully.
What’s the Cost Associated with It?
Cost is more than a monetary investment. Cost has to do with how much time your company and your partners will need to devote to a particular innovation. Will you need to provide more training, or buy some fancy machinery to get everything in motion? Consider both what it will cost your right now and what it will cost you over the next few months while you’re implementing the change.
